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What We Do
Willard Financial Group, LLC is a national organization that designs, implements and administers customized Incentive Plans for businesses interested in retaining, recruiting, or boosting performance of select employees.

How Designing The Plan Works

  • The Plan is customized to the individual or group.
  • A plan can be designed to retain employees by providing a valued benefit that will be lost to the employee upon termination of employment.
  • As an enticing recruitment tool, this plan design focuses on providing a competitive edge in bringing highly sought after talent to your company.
  • Our most popular plan creates an incentive bonus to retain the employee(s) while boosting performance.
  • An employer can select any full time employee, whether rank-and-file or top management.

Rickey S. Willard is a Registered Representative of and offers securities products, investment advisory and financial planning services through MML Investors Services, Inc., member SIPC.Supervisory Office: 330 Whitney Avenue, Suite 600, Holyoke, MA 01040, Tel: (413) 539-2000. Willard Financial Group, LLC is not an affiliate of MML Investors Services, Inc. or MassMutual. Insurance offered through Massachusetts Mutual Life Insurance Company (MassMutual) and other fine companies.